Technology has improved by leaps and bounds, touching every phase of human life. Digital marketing is one such technology product that has helped businesses and customers. However, like any form of technology, digital marketing as a tool is changing rapidly. Innovation and technology are already on the next level in 2024, impacting digital marketing significantly. This makes it imperative for businesses to identify and adopt them on time. From search engine optimization to AI to voice search to pay per click, the following are some digital marketing solutions businesses can opt for.
1. Micro Influencing:
Social media influencers have helped grow the popularity of a product or a service. Through social media posts and videos, influencers help drive the growth of a business product through their online following. Consumers tend to follow influencer recommendations, which makes it a worthwhile addition to the marketing package. Businesses should surely invest in the same but with caution.
2. Artificial Intelligence
2024 is all about artificial intelligence and machine learning. Digital marketing tools have received an upgrade through AI-based automation. Chatbots are the next best thing that businesses use to interact with customers. Be it resolving customer queries or collecting their responses for various services, chatbots, and AI tools can make business-customer interaction easier and streamlined. AI in advertising has helped create automated keywords, videos, social media posts, and more, making digital marketing easier and customer-centric.
3. Voice Search optimisation:
Voice search through mobile phones and smart devices like speakers has grown rampantly. Businesses need to understand the importance of voice-based search optimisation. Online content must be optimised according to user voice searches that differ based on voice texture and language. Unlike SEO for written content, voice-based search optimisation can help businesses cater to customers who are largely dependent on voice searches. They can maintain their visibility on the digital landscape through this tool.
4. Pay per click with AI
Integration of AI with pay-per-click digital marketing is another advancement that is worth adopting. Traditionally, advertisers had managed ad campaigns. But with AI, the pay-per-click system has revolutionized. The AI system can automatically evaluate customer data and optimize ad campaigns, enabling advertisers to target their audience with greater precision.
5. Video Marketing:
Video marketing is the most essential tool for digital marketing. Creative videos and live streaming are the best means to promote a product. Also, the ultimate target of reaching and grasping the attention of the target audience can all be made possible for video marketing. About 82% of customer traffic is directed through video-based content, which businesses should benefit from Search engine optimization, pay-per-click, and various other modes are still relevant in 2024. However, further additions are required for increased effectiveness. The future of digital marketing is all about continuous innovation. Changing consumer behavior and a dynamic online digital marketplace require innovation. Moreover, privacy and data protection should be at the forefront of digital marketing goals for the protection of customers and business interests. Businesses should position their digital marketing campaigns and tools accordingly to stay ahead of their competitors.
